Terms of Service
Effective date: 11 May 2026
These Terms of Service (“Terms”) govern your access to and use of Vayra's website and application (the “Service”) available at vayra.pro. By creating an account or using the Service, you agree to be bound by these Terms.
1. Eligibility and account
You must be at least 18 years old (or the age of majority in your jurisdiction) to use the Service. You are responsible for maintaining the confidentiality of your account credentials and for all activities that occur under your account.
You agree to provide accurate and complete information when creating an account and to keep that information up to date.
2. Use of the Service
Subject to these Terms, Vayra grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Service for your internal business purposes.
2.1 Your responsibilities
- You are responsible for all data you input into the Service, including client names, notes, metrics, and report content.
- You must ensure that you have the legal right to process any personal data you upload or share through the Service.
- You are responsible for controlling distribution of public share links generated through the Service.
2.2 Prohibited uses
You agree not to:
- Use the Service for unlawful, harmful, or fraudulent purposes
- Attempt to access, disrupt, or interfere with other accounts, systems, or infrastructure
- Reverse engineer, decompile, or attempt to extract source code except where permitted by law
- Upload malicious code, viruses, or content designed to damage or disrupt the Service
3. Client portal
On Pro and Agency plans, workspace owners and managers may create portal accounts for their clients, giving those clients access to a private portal to view reports, leave comments, and approve deliverables.
3.1 Agency responsibilities
- You are responsible for obtaining any necessary consent from your clients before creating portal accounts on their behalf.
- You are responsible for informing your clients that their name, email address, and portal activity will be stored and processed by Vayra.
- You act as data controller in respect of your clients' personal data processed through the portal. Vayra acts as data processor on your behalf.
- You are responsible for revoking portal access promptly when a client relationship ends.
3.2 Portal client access
Portal users (your clients) may only access data associated with their specific client account. Complete data isolation is enforced at the database level. Portal users cannot access your agency workspace, other client data, or team information.
4. Intellectual property
The Service, including its software, design, branding, and documentation, is owned by Vayra and protected by intellectual property laws.
You retain ownership of the content and data you upload. By using the Service, you grant us a limited licence to process and display your content solely for the purpose of providing the Service, including passing activity data to AI providers to generate report narratives and insights where you have enabled those features.
5. AI features
Pro and Agency plans include AI-powered features that send activity data to Anthropic's API to generate report narratives, workload suggestions, and client insights. By using these features, you consent to this processing as described in our Privacy Policy.
AI-generated content is provided as a starting point and may not always be accurate or appropriate. You are responsible for reviewing, editing, and approving any AI-generated content before sharing it with clients. Vayra accepts no liability for the accuracy or suitability of AI-generated content.
6. Third-party integrations
Where you connect third-party integrations (such as Google Analytics 4, Google Search Console, or Meta Ads), you authorise Vayra to access and retrieve data from those platforms on your behalf. You are responsible for ensuring you have the right to connect and use those integrations and that doing so complies with the terms of the relevant third-party platforms.
Vayra is not responsible for the availability, accuracy, or content of third-party platform data, or for any changes those platforms make to their APIs or access policies.
7. Availability and changes
The Service is provided on an “as is” and “as available” basis. We do not guarantee uninterrupted or error-free operation.
We may modify, suspend, or discontinue any part of the Service at any time, including features and functionality.
8. Fees and billing
Paid plans are billed monthly via Stripe. A 14-day free trial is available on all plans. Billing begins only after the trial period ends. You may upgrade, downgrade, or cancel your plan at any time.
Certain features are available as add-on subscriptions (including portal client packs and the Client Experience Pack). Add-ons are billed as separate recurring monthly subscriptions and may be cancelled independently. Cancellation of an add-on takes effect at the end of the current billing period; access continues until then.
Failure to pay fees may result in suspension or termination of your access to the Service.
9. Termination
You may stop using the Service at any time. We may suspend or terminate access if you breach these Terms or use the Service in a manner that could cause harm. Upon termination, your workspace data will be deleted in accordance with our data retention policy.
10. Limitation of liability
To the maximum extent permitted by law, Vayra shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits, data, goodwill, or business interruption.
Our total liability arising out of or relating to the Service shall not exceed the amount you paid to us in the twelve (12) months prior to the claim, or £100 if no fees were paid.
Nothing in these Terms excludes liability that cannot be excluded under applicable law, including liability for death or personal injury caused by negligence, fraud, or statutory rights under consumer protection laws.
11. Indemnification
You agree to indemnify and hold harmless Vayra from claims, damages, or expenses arising from your use of the Service, breach of these Terms, your processing of client personal data through the portal, or your use of third-party integrations.
12. Governing law
These Terms are governed by the laws of England and Wales, unless otherwise required by mandatory consumer protection laws in your jurisdiction.
If you are a consumer residing in the UK, EU, or certain US states, you may have additional rights that cannot be waived by contract.
13. Changes to these Terms
We may update these Terms from time to time. We will update the effective date at the top of this page when changes are made. Continued use of the Service after changes become effective constitutes acceptance of the revised Terms.
14. Contact
If you have questions about these Terms, contact us at: